Our Story

The Loving Nature Founder and Workshop Area

The Loving Nature’s story begins in 2016 in a small London flat from our desire and passion for all-natural skincare products we and our children could trust and use safely.
Being aware of all the nasty and potentially dangerous chemicals present in our everyday skin and body care routine, we first formulated a natural deodorant. This immediately replaced the mainstream deodorant/antiperspirant we were using.

Our deodorant was so effective that we knew we were on to something special. With this success, we continued the learning process with enthusiasm and ambition. We have never stopped making and using all-natural products ever since, and we feel that is such a great achievement for our family, with so many health benefits gained along the way.

Thanks to our amazing family and friends, with their support and encouragement, it was clear that our hobby had to become a small business and share everything we created with everyone else.  It all grew so fast that we understood we had to invest our time and efforts 100% into this beautiful project. Therefore, we decided to quit our regular jobs and use all our knowledge, experience and passion to set everything up.

After months of creating and experimenting with multiple versions of products until they were just right, and developing our brand and business, we opened our online shop in March 2017. Only one month later, in April 2017, we had our first stockist – a great company in Wales, founded by two amazing people, who loved our skincare products so much that they began selling them with success in their shop in Pembrokeshire.

The business grew so fast that we have quickly outgrown our lovely flat and decided to relocate to the amazing Pembrokeshire in Wales. Here, we have set up our workshop and office, giving us more space for the business. By the end of the year and throughout 2018, we had stockists all across the United Kingdom and beyond; from South West Wales to the East of England and southwest London to the southern suburbs of Paris, and the list is ever-increasing.

We are also very proud to work alongside great UK based suppliers, that tirelessly campaign for healthy, humane and sustainable food, farming and land use. We carefully verify they are registered and certified by the competent authorities – The Leaping Bunny (Cruelty-Free), The Soil Association (Organic), The Vegan Society (Vegan) and that the ingredients they sell are pure and unrefined. 

Today our amazing customers and partners continue to sustain our growth, and we are truly grateful for their support and trust!
We are also proud that we have adhered to our original mission – to make natural skincare products and natural remedies using nothing synthetic or artificial and no GMO’s. Only nourishing, healthy and safe ingredients you can trust.

We will continue to pursue this mission without hesitating or compromising on quality. You, our customers, and all the people we love, that made it all possible, deserve nothing less! 

Our products

At The Loving Nature, we manufacture and sell 100% non-toxic, organic skincare products and all-natural remedies in plastic-free, eco-friendly packaging and wrapping. All our remedies and skincare products are Certified and Fully Compliant with all EU/UK Cosmetics Regulations and are freshly handmade in small batches using the best and purest ingredients. We are entirely committed to healthy and happy people with healthy hair and skin and to a greener planet.

Our products contain high concentrations of natural active ingredients so we use glass bottles and aluminium tins to preserve their integrity and also as an eco-friendly and more sustainable option. We avoid plastic as much as possible in our packaging and wrapping. We only use plastic if absolutely necessary to ensure that you get the best results possible (i.e. droppers).
Being a small family business there are many obstacles and challenges along the way, but we promise that we’ll always be looking for better alternatives, and as we grow, we will continue to improve!

Our work

We really are a small family business. We accomplish all we do with a small, dedicated and passionate team and we love the work we do!

We’re meticulous in the selection of suppliers, raw materials and packaging and we’re always ‘hands-on’ during the entire manufacturing process. Therefore, we consistently make high-quality and safe products for our customers. Read here what other people say about us.

Our good for the planet

Every step, large or small, benefits the world and can make a difference!

Renewable energy – our workshop and office are powered by green energy that comes from 100% renewable sources (wind, solar or hydro-power). We also use solar energy for production and daily work activities from our own solar panels.

Sustainable packaging –  we replaced all our plastic jars with aluminium tins as an Eco-friendly and more sustainable option. We use glass bottles and avoid plastic as much as possible in our packaging.

Minimising waste: 

  • We have reduced our postage ‘footprint’ by reducing the size and the actual amount of packaging we use for sending items and by going 100% plastic-free
  • Corrugated rolls are being used as protective padding/cushioning manufactured from recycled paper which is also fully recyclable
  • If needed, we use EcoFlo void fill. It is made from starch in a single-stage process (uses a lot less energy compared with the manufacturing process for the polystyrene version, which is multi-stage). It is 100% compostable, biodegradable and fully soluble when immersed in water
  • Plain brown paper is also being used (from sustainable forestry sources)
  • We send the orders in plastic-free paper padded envelopes, 100% biodegradable and recyclable or in recyclable green jiffy bags. These bags have a natural, 100% recycled, paper fibre lining; therefore they are a sustainable and eco-friendly alternative to plastic bubble wrapping
  • Printing is made on recycled paper that comes from 100% post-consumer waste
  • We only use plastic-free, eco-friendly tape (paper)

Shipping & transport – we try our best to use the most environmentally friendly delivery services. We use Royal Mail to send the small parcels. Their ambition is to switch to electric-powered vehicles and have a target of making 100,000 of their cars fully electric by 2025. For some of the larger parcels, we use DPD (a Carbon Neutral delivery service)

Reducing fossil fuel use – we don’t drive to work and heat the working spaces with electrical heaters. We buy our ingredients and supplies in bulk with less frequency to minimise trips.

We are proud to support the protection of the environment and minimising waste by working on ways that shoppers can buy one container and refill it repeatedly.⁣ We promise you that as we grow, we will continue to improve.⁣

Meet the Founders

‘The Loving Nature’

Co-founder | Technical Manager | Marketing

Co-founder | Production Manager | Creator

We’d love to hear from you and welcome everyone’s feedback and suggestions. Use our Contact page to tell us what we’re doing right or what we can improve on.

Thank you for supporting our family business!